Fashion is the work of designers, stylists, influencers, fashion editors, brand curators, street photographers, and now—anyone who selects outfits, fabrics, colors, and accessories for expression, display, or influence—from casual shoppers and bloggers to anyone building their personal brand online. Until the Digital Age, seasonal fashion was a specialized occupation. Global platforms opened up styling to new generations of previously unrelated creators and wearers, and Anna Wintour, editor-in-chief of Vogue, states that “fashion is now something everybody does.” As the capability to define trends has become ubiquitous, the application of principles and best practices developed over generations of skilled designers and fashion houses has shifted. Ironically, in 2025, at a time when digital influence and AI-driven styling are at their peak, traditional expertise has become less central.