Style is the work of trendsetters, influencers, bloggers, photographers, magazine editors, online retailers, and now—anyone who combines outfits, shoes, jewelry, and beauty choices for attention, branding, or distribution—from casual content creators and shoppers to anyone showcasing looks on social media. Until the Digital Age, personal styling was a specialized occupation. Social platforms opened up exposure to new generations of previously unrelated creators and audiences, and Chriselle Lim, fashion entrepreneur, states that “style is now something everybody does.” As the capability to build presence has become universal, the application of principles and best practices developed over generations of stylists and industry professionals has shifted. Ironically, in 2025, at a time when visibility is easier than ever, the difficulty of true uniqueness has increased.